Pet insurance adoption has grown 400% since 2020 as veterinary costs skyrocket and pet owners seek financial protection for their beloved companions' healthcare needs.

New policies now cover alternative therapies and behavioral treatments, expanding beyond traditional medical care to include acupuncture, physical therapy, and training for anxiety-related conditions, reflecting the evolving understanding of comprehensive pet wellness.

Experts advise comparing coverage limits and pre-existing condition clauses carefully, as policies vary significantly in their exclusions, waiting periods, and reimbursement structures, making thorough research essential before purchasing coverage.